Journal

Journal

 

 

How Florists really feel about Valentines Day


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It’s that day of the year that you’ve preordered so many varieties of red roses, that you hardly see the difference between the shades. You hope to God you didn’t overbuy, or worse yet, under-buy. A mandatory day of expressing your love. Chocolates and teddy bears, dinner reservations, and grand gestures. A flower fridge full of every color, ready and waiting upon request. 

 I have always found it intriguing writing the cards out the night before. Some quickly scribbled, “I love you’s”. Others attach treasured poems, but it’s the cards that are prewritten or the people who take a moment and sit in the shop to reflect. You see it in their faces,  pens gripped tight between their fingers, straining to come up with the words to express.  It's those clients that you are able to design a little something extra. Because they have given you that glimpse into what it means to them to be in love. They shared a little bit extra with us and told a little of their story. That's what helps an arrangement to truly becoming alive with their color of love. It's a rush to be in such high demand. Esp. as the day draws to a close, and then the scrambling begins. Flustered and pale they come in having fully forgotten what day it is. But putting all the ribbons and wrappings aside, every day you should express and shower love on the one you're with. That's what colors your every day, the love we share.